A Miss France museum will open in 2025

The first museum dedicated to the Miss France competition will soon be opened in Saint-Raphaël, in the Var. The Miss France company and Frédéric Masquelier, the mayor of the city, announced on Saturday April 6 the creation of this unique museum, entirely devoted to the history and evolution of the famous beauty contest. Its opening is scheduled for spring 2025.

The project was born from a discussion between Frédéric Masquelier and Frédéric Gilbert, the president of the Miss France company and producer of the show, the latter having expressed to him his sadness at seeing more than 2,500 Miss costumes gathering dust. in a warehouse in Saint-Denis. “The idea then came to create an exhibition revealing, beyond television, the incredible work done on these costumes which highlights French know-how” he explained to Var Matin.

The future museum will take place in a 5,000 m² Belle Époque villa, located in the Valescure district of Saint Raphaël. Spread over two floors, it will house part of the funds stored in Saint-Denis, which the Miss France Society makes available to the City for ten renewable years. Hundreds of regional costumes – created for more than ten years by stylist Amandine Catala – but also crowns, scarves and shoes will be exhibited there. “Each new election will enrich the collection. It’s a museum that will be in constant evolution” specifies Frédéric Gilbert. The museum will also retrace the history of the competition through archive images and videos.

The cost of developing the premises, estimated at 1.5 million euros, is covered by the City.

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